Any anit-sensitivity tooth paste should never be used regularly. Not more than 2 months. Use Colgagte, pepeodent, babool, dabur, himalaya or any toothpaste for regular use. Always use soft bristle brush and learn proper technique for tooth brushing. Avoid brushing horizontally. Brush in a vertical or circular motion and make sure that you brush all the surfaces of your teeth. Don't brush your teeth more than twice in a day. Two times is recommended. Avoid snacks in-between meals. Avoid sticky carbohydrates. Avoid aereated soft drinks. Hope this helps