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Last Updated: Mar 14, 2023
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Not all baby products are proven mild for your baby

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Johnson's - Best For BabyPediatrician • 24 Years Exp.Diploma in Child Health (DCH)
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1. Did you know that 'Clinically Proven' ≠ Clinically Tested

Is your product “clinically tested” or “clinically proven mild”. Being “clinically tested” does not guarantee the safety of the product.

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2. Clinically Tested ≠ Clinically Proven Mildness

A Clinically Tested product does not indicate the kinds of tests performed, or provide proof of success or failure. The CLINICALLY PROVEN MILD® seal assures you a 100% success rate in 4 skin reaction tests.

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3. It takes 8000 clinicals to earn the CLINICALLY PROVEN MILD® seal

Every Johnson’s Baby product goes through 8000 clinicals for skin reaction on volunteers. We work with dermatologists, pediatricians, and midwives to ensure mildness for babies.

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4. Each CLINICALLY PROVEN MILD® product must successfully pass 4 skin tests

The CLINICALLY PROVEN MILD® seal requires a perfect score of no skin reaction in any of the volunteers. We perform 4 tests of skin irritation, allergy, allergy in sunlight and toxicity on exposure to sunlight.

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